Social Media Specialist – (Los Angeles, California, United States)

The University of Southern California is one of the world’s leading private research universities. Situated in the heart of Los Angeles, USC is home to the College of Letters, Arts and Sciences, and 22 academic schools and units. It is the region’s prominent institution for the arts, technology, medicine, and business. USC’s University Communications department seeks a dynamic Social Media Specialist who will be an instrumental part of the group in telling the USC story on emerging platforms and formats.

The specialist will work collaboratively with the marketing team to create, shape, develop, and evolve the university’s social media strategy and various campaigns, publishing across all digital/social media communication channels. The specialist will develop copy and design assets for a broad range of owned social channels. The Social Media Specialist will also be responsible for distilling complex topics into easy-to-understand information for varied audiences at the university, utilizing current and emerging media.

Job Accountabilities:

  • Creates engaging, visually cohesive, and professional communications content (e.g., videos, graphic design assets, copy) tailored to platform formats and target audiences. Responsible for distilling complex topics into easy-to-understand information for varied audiences at the university.

  • Writes and edits content that consistently meets deadlines and expectations. Responsible for analyzing the effectiveness of copy and design to convey intended messaging. Interprets and applies industry standards (e.g., style guides) and best practices.

  • Gains insights into university stakeholder and customer needs, proactively seeking feedback and adapting activities and behaviors. Maintains collaborative relationships with varied stakeholders, tailoring content to specified needs, adjusting priorities appropriately, and anticipating future needs.

  • Works with the Social Media Manager to manage the university’s content calendar; demonstrate experience managing paid social media campaigns and how it enhances owned media campaigns.

  • Manages and monitors USC’s online community, engaging with the university’s broader social media communities.

  • Contributes to an inclusive environment, building and maintaining strong cross-functional relationships and a deep understanding of organizational and university cultures; demonstrates alignment to the organization and university’s strategic plans through words, actions, and ideas.

  • Performs other related duties as assigned or requested. The university reserves the right to add or change responsibilities at any time.

Preferred Qualifications:

  • Bachelor’s degree in communications, journalism, marketing, or other relevant fields.

  • Three to four years’ experience in communications, content development, and design for digital communications or social media marketing, managing multiple platforms for brand and marketing communications, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok. Basic HTML experience a plus.

  • Solid background in digital video production and editing for social media, including experience using software such as Adobe Photoshop, Adobe Premiere, Adobe Spark, Final Cut Pro, Lumen5, InShot, or Kapwing; experience using design apps such as Canva for social media graphic creation.

  • Excellent written and oral communication skills to tailor content to fit targeted audiences with a clear, demonstrated understanding of multichannel communication platforms—knowledge of Associated Press style a plus.

  • Demonstrated project management, problem-solving and organizational skills to effectively manage numerous priorities, deadlines, and necessary resources simultaneously and on time.

  • Excellent interpersonal skills, emotional intelligence, and relationship-building abilities.

Required Documents:

  • Cover Letter

  • Resume

  • References

The hourly rate range for this position is $36.64 – $37.16. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate’s work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.

The University of Southern California is an Equal Opportunity Employer

Minimum Education:
Bachelor’s degree
Combined experience/education as substitute for minimum education

Minimum Experience:
3 years

Minimum Field of Expertise:
Extensive applicable experience in employee and/or internal corporate communications. Three years’ experience in communications, content development and writing/editing in employee/internal corporate communications. Demonstrated design/typography experience. Proven knowledge of writing and editing fundamentals and Associated Press style. Ability to tailor content to fit targeted audiences with a clear, demonstrated understanding of multichannel communication platforms. Experience with design software/tools (e.g., HTML, CSS, Adobe Creative Suite) creating assets for digital environments (e.g., WordPress, social media, search and display advertising). Excellent written and oral communication skills, able to provide detailed information and summaries to peers and supervisors, exercising discretion with confidential information. Ability to build and deliver solutions that consistently meet customer expectations. Demonstrated organizational, analytical and problem-solving skills. Ability to proactively, independently, strategically and creatively make decisions. Demonstrated interpersonal skills to provide support and guidance as needed. Experience with Microsoft Office and content management systems.

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